Module 6
Market Research and Capture Planning
This module teaches users how to move from random opportunity hunting to deliberate market research and basic capture planning.
What you will build
Lesson path
Lesson 26
Market Research Is Not the Same as Opportunity Search
Market research happens before the rush. Award history reveals buying patterns. The output should be a market map and action plan.
Lesson 27
Agencies, Buying Offices, and Buying Patterns
Market research happens before the rush. Award history reveals buying patterns. The output should be a market map and action plan.
Lesson 28
Award History, Incumbents, and Recompetes
Market research happens before the rush. Award history reveals buying patterns. The output should be a market map and action plan.
Lesson 29
Sources Sought, RFIs, Forecasts, and Early Signals
Market research happens before the rush. Award history reveals buying patterns. The output should be a market map and action plan.
Lesson 30
Build Your First Market Map and Capture Plan
Market research happens before the rush. Award history reveals buying patterns. The output should be a market map and action plan.