Module 7
Capability Statement and Outreach
This module teaches users how to convert business capability and market research into focused, proof-based outreach for agencies, small business offices, primes, and partners.
What you will build
Lesson path
Lesson 31
Capability Statements Are Proof Tools, Not Brochures
Outreach needs focus, proof, and a clear ask. A capability statement is not a generic brochure. Different audiences need different versions.
Lesson 32
Core Capabilities, Differentiators, and Proof
Outreach needs focus, proof, and a clear ask. A capability statement is not a generic brochure. Different audiences need different versions.
Lesson 33
Agency Outreach: Small Business Offices, Program Offices, and Professional Follow-Up
Outreach needs focus, proof, and a clear ask. A capability statement is not a generic brochure. Different audiences need different versions.
Lesson 34
Prime Contractor Outreach and Subcontracting Positioning
Outreach needs focus, proof, and a clear ask. A capability statement is not a generic brochure. Different audiences need different versions.
Lesson 35
Build Your Outreach Package and Follow-Up System
Outreach needs focus, proof, and a clear ask. A capability statement is not a generic brochure. Different audiences need different versions.